It’s important to note that Instagram’s algorithm won’t promote Reels that have a TikTok watermark. The Instagram Reels format translates well to YouTube Shorts and Pinterest Stories. TikTok isn’t the only channel you can cross-post on. She says in an interview with Modern Retail, “As we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram.” Actively posting on multiple platforms has “affected our overall cost of acquisitions to be super effective,” allowing the brand to steer away from paid media as a main acquisition channel. Nadya Okamoto, founder of lifestyle period brand August, has found that TikTok naturally cross-pollinates to Instagram and YouTube.
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He was able to get in front of more people just by posting the same video on two different platforms. The same content on Instagram received 4.8 million likes. On TikTok, his video short received 9.8 million likes. During the 2020 holiday season, the Canadian singer posted the same dance challenge on both TikTok and Instagram. Justin Bieber’s holiday dance challenge is a great example of successful cross-posting. Whether it’s a short-form video or lengthy tutorial, you want to improve the reach of your Instagram content. Mobile users are spending an increasing amount of time with video and entertainment apps, with video content on social media platforms accounting for the biggest increase. It’s also effective at increasing brand awareness and growing an audience on Instagram. It’s a tactic used to save time and resources. Cross promote contentĬross-promoting involves posting similar content across various social media channels.
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Need help creating a Reels strategy? Read Why and How to Use Instagram Reels to Market Your Shopify Store to learn more. That way, you can create higher-quality content that gets even more engagement and followers. Using Reels Insights, you can see patterns and understand different spikes in engagement that affect your visibility on the platform. Now, you can understand exactly what your audience likes and dislikes, when to post Reels, and what calls to action resonate with viewers.” Analytics tools for Reels has made it easy to track metrics and analyze data to see if your Reels are working. “Reels have become an integrated part of any Instagram marketing strategy. Trilce also loves the Instagram Insights Tool introduced for Reels.
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And creators can produce community-driven content that builds trust, gains followers, and makes sales over time.” There’s no learning curve because Reels content is lo-fi. “Reels give anyone the opportunity to reach new target audiences. Trilce suggests that both new and existing brands incorporate entertaining Reels into their Instagram strategy. Provide tips about the industry you’re in. “Don’t sell your products through Reels content. Social media marketing agency owner Trilce Jirón Garro, of TBS Marketing, agrees. Kristen Dash, Beauty Partnerships Manager, Instagram It’s prime real estate for your brand to be discovered by new followers. Reels should be a huge priority for you right now. Find the balance between education and entertainment in your Reels. Lower quality videos can perform the same, if not better, than highly produced Reels. This increases the chance your Reels will go viral and get in front of new people.
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Identify trends on Instagram and TikTok and put your own spin on it. But, she does suggest the following tips to gain traction: Instagram’s beauty partnerships manager, Kristie Dash, stated in a Glossy forum that Reels are still a relatively new way to publish content, and there isn’t one formula for success. You can share them on your feed and publicly in Explore to reach new audiences. They have audio, effects, and creative tools. Reels are fun videos you can share with followers on your Instagram account. Let’s dive deeper into how to implement each tactic to get more Instagram followers.
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In this guide, we’ll show you how to grow your Instagram follower profile and increase engagement, while growing a massive following over time-one that’s full of real fans, not bots or fake followers. In fact, over 500 million Instagram users browse the app every day, making it home to some of the most engaged audiences around. Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.